Thursday 20 November 2014

Micromax launches Yu brand powered by CyanogenMod

Micromax has launched a new smartphone under brand name "Yu". A subsidiary of Micromax, Yu Televentures, has partnered Cyanogen to offer customised user experience to end users. Cyanogen OS, built on Android, is known for rich software advancements that optimise performance, customization on mobile devices.

"This will be a game changer not just in India but globally too. Yu has been envisioned for building an ecosystem of connected devices and offer customised experience to users. We strongly feel that Cyanogen is the right partner to help us deliver a differentiated experience in the mobile ecosystem, we are together committed to challenge the limits of possibility and create a new world." Micromax co founder Rahul Sharma told PTI.
Micromax Yu CyanogenMod
Micromax CyanogenMod

It has been learnt that Micromax's new subsidiary Yu Televentures in collaboration with popular Android mobile software developers, CyanogenMod, will incorporate custom Android ROM in Yu series smartphones. It looks like Micromax will be following the same strategy as followed by Xiaomi, they are going to tie-up with online stores directly that will help lower the cost and most likely these handsets will not be available offline (i.e. in retail stores).

Kirt McMaster, CEO of Cyanogen, said, "We're excited about this partnership as we share a common vision around a powerful user-focused mobile experience. It's only the beginning as the partnership unfolds. Micromax + Cyanogen = revolution. Stay tuned for many awesome new innovations that will arise from this collaboration."

The first Yu handset is will be made official sometime next month. Micromax said that it will honor the warranty for Yu phones even if they're rooted. Micromax also plans to launch Yu-branded smart watches and smart bands in near future.

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