Thursday, 25 February 2016

Facebook Rolling Out New Like Reactions


Facebook has rolled out "Reactions" - an extension of the "Like" button - worldwide on Wednesday, to allow users to express emotions such as sadness, anger and love. Reactions includes six emoticons depicting various responses such as love, laughter, happiness, smile, shock, sadness and anger. In order to add a reaction, you will have to hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry. In its News Feed algorithm, Facebook will count each reaction in the same way it counts likes.

Chris Cox, Chief product officer says, "Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon."

Sammi Krug, Product Manager, Facebook said in a company blog post, "We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way. We understand that this is a big change, and want to be thoughtful about rolling this out."

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.
Posted by Chris Cox on Thursday, October 8, 2015


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